Brand building is a crucial lever for promoting quality improvement and efficiency enhancement in the tea industry, as well as for enhancing market competitiveness. Currently, the number of tea brands in China continues to grow, and new progress is being made in policy support, industrial integration, and market expansion. However, challenges such as homogenization of brand positioning, insufficient exploration of cultural value, weak regional collaboration, and relatively low international competitiveness and brand premium capacity still persist.

Matcha is one of the fastest-growing health food categories globally.

2026 is the starting year of the 15th Five Year Plan, with various major reform measures and key tasks being implemented intensively. The Chinese tea industry is also at a critical juncture of transforming and upgrading from a traditional industry to a modern large-scale industry.

This afternoon, the 16th "National Tea Drinking Day" event in Huzhou City was held at the Municipal Olympic Sports Center. Tea enthusiasts, tea enterprise representatives, and citizens from all walks of life participated and immersed themselves in this tea culture feast together.

On April 20th, 2025, Hangzhou National Tea Drinking Day and the "Tea Charm West Lake Happiness Longwu" Three Tea Integration Tide and Music Gathering event were held in Jiujie, Longwu Tea Town, Xihu District. The unveiling ceremony of the "Hangzhou West Lake Tea Food and Tea Beverage Innovation and Development Research Institute" was also held on the same day.

With the rapid development of modern technologies such as genomics, the field of tea tree genetics and breeding has entered a new stage of development in 2024. The "2024 Progress in Tea Tree Genetic Breeding Research" provides a summary of the genetic mechanisms of important tea tree traits, tea tree genome, tea tree breeding techniques, and tea tree variety registration and authorization from four aspects.

This workshop has 58 students from 18 provinces (cities) across the country, including "old tea bones" who have been deeply involved in the tea industry for 30 years, as well as "new tea people" who are committed to innovation. They come from all over the country and different industries to gather in Fuzhou, known as the "hometown of jasmine tea", for a 6-day study. It is very rare that 9 of the students in this class are old students. They have followed the Wuyi Rock Tea Study Class, Fu'an Flower Fruit Fragrant Black Tea Study Class, Fuding White Tea Study Class all the way to the Blending Technology Study Class. Due to their love for tea and recognition of the course arrangement and teaching effectiveness of the study class, they traveled thousands of miles to Fuzhou to participate in the study.

On the eve of the "May Day" International Labor Day, the National May Day Labor Medal, the Model Collective of Zhejiang Province, the model worker of Zhejiang Province and other honors were announced, and a number of advanced representatives from Changxing were on the list